Experience your favourite content up close with this ultra-sleek 55” 4K smart TV from LG. Reveal the last detail in every scene thanks to HDR10 Pro. Bringing optimised brightness levels, everything you watch will deliver vivid colour and intense images, so you never miss a thing. The clever α5 AI Processor 4K Gen6 upscales content in stunning 4K, so you enjoy clarity and precision in every moment. What’s more, the 50UR78006LK features the clever webOS smart platform and ThinQ AI for access to a wide range of streaming apps, voice control options, Bluetooth, a personalised home screen and much more.